Delivering Sales and Market Share

(1 of 3 of the Brand Medic Series)

Delivering Sales & Market Share is one of the three seminars under the Brand Medic series, a series of coordinated one-day seminars by Sensei aimed at providing participants a framework for analyzing brand weakness and a toolbox to revitalize its marketing & sales performance and to ensure continued brand wellness.

 
KEY BENEFITS TO THE PARTICIPANTS

  • Keep your brand in perfect health: relevant, differentiated and fully functional.
  • Know what to do if something goes wrong. A marketing toolbox is provided by each module to identify, verify and address brand performance weaknesses.
  • Learn how to optimize your resources by spending only on what counts.
  • Inspire confidence in your sales force by knowing the perspective and motivation by which they operate.
  • Be your company’s invaluable resource in revitalizing brands and delivering performance.

 
KEY BENEFITS TO THE COMPANY

  • Enhance your marketing group’s abilities to identify and resolve actual and potential brand issues.
  • Optimize the marketing budget, stretching it to deliver incremental sales.
  • Gain incremental sales from untapped or poorly-served market segments.
  • Enhance the quality of marketing planning via solid business reviews and better budgeting.

 
WHO SHOULD ATTEND
While this course is designed to provide marketing practitioners (brand and marketing managers) with the tools to improve brand power, it is likewise applicable to general management professionals and entrepreneurs to provide perspectives on how product portfolio performance can be improved.
 
COURSE OUTLINE

  • Identifying the brand’s weaknesses. Learn the tools to verify its causes.
  • Expanding sales to untapped market segments. Know which user group can potentially generate incremental volumes.
  • Optimizing selling efficiency. What sales essentials should be on your watchlist? How can you monitor their performance via scorecards?
  • Coordinating the Marketing & Sales Efforts. Learn what motivates the sales team and what incentives you can offer to inspire performance.

Examples are drawn from a wide variety of industries such as: Banking, Fast food, Detergents, Media & communication, Snack foods, Pharma, Coffee, Real estate, Mobile phone, Personal care products, Softdrinks.
 
ABOUT THE SPEAKER

Bert Monteron has spent virtually his entire 35-year professional career in the field of Sales and Marketing.  His training includes multinationals like Unilever, Wander and Remy Martin as well as large Philippine conglomerates like San Miguel and Universal Robina Corporation.
He was former General Manager of Hunts-Universal Robina Corporation as well as Remy Philippines Inc.
In each of these companies, his specialty was entrepreneurial marketing whose end goal is either to turn around or revitalize brands, a role which necessitated a firm background in business analysis and marketing acumen.
Bert’s vast experience is complemented by several sales and marketing courses, including a post-graduate training course in International Marketing from Boston College, U.S.A.
 
OTHER COURSES UNDER THE BRAND MEDIC SERIES
1)      Building Brand Success
2)      Delivering the Winning Marketing Plan