How to Establish Strategic Partnerships with Suppliers for Profitable Volume Growth

BUILDING GREAT DISTRIBUTION COMPANIES:
HOW TO ESTABLISH STRATEGIC PARTNERSHIPS WITH SUPPLIERS FOR PROFITABLE VOLUME GROWTH
By Howell Cu

A distribution company is vital in ensuring that products are placed properly in the market place. With the changing trends in the supply chain, you have to transcend from merely BEING TRANSACTIONAL TO BEING HOLISTIC in way of doing your business with your suppliers.

This course lays out the fundamental factors in establishing long term business relationship with your principal partner(s). This will cover understanding the business of the principal supplier and give a more thorough analysis of the distributor's operations. Learn the different programs to intensify sales at the same time fulfilling the expectations of the principal suppliers to achieve profitable volume growth.

 
KEY BENEFITS TO PARTICIPANTS
Each participant will learn the following information in managing a distribution company:
  • An in-depth understanding of the industry and the players involved.
  • Different strategies to make the company more profitable.
  • The essential factors and methodologies to make the company establish long-term business partnership with its principal suppliers.

KEY BENEFITS TO THE COMPANY
The Company will gain:
  • Techniques in operating a distribution company more systematically and professionally.
  • More holistic sales and operational supervisors and managers who will be equipped with a strong understanding of key issues in its operations and be able to set actionable next steps.
 
PROGRAM OVERVIEW

Module 1: Understanding the Distribution Industry and the Principal Partner
Distributor's Roles in the Flow of Goods
Dynamics of a Supplier-Distributor Link
Keys to a Long-Term Business Relationship with Principal Suppliers
Module 2: Breaking down the Distributor Operations
Levels of Happiness in the Distribution Business
Distributor Financial Framework
Key Financial Metrics
Profitability Scenarios
Module 3: Ensuring Profitable Volume Growth
Principal Supplier KRAs & KPIs
Sales Building Strategies
Asset Optimization Programs
Critical Reinvestment Platforms
 
WHO SHOULD ATTEND

The course is primarily oriented to Distributor Owners, Operation Manager, Sales Managers, Admin Managers and Entrepreneurs interested starting their own Distribution Company.

KNOW YOUR SENSEI

Howellhas over 20 years of sales, distribution and entrepreneurial experience. Initially, working for Procter & Gamble Philippines, he was able to develop the sales and distribution business of different brands in various territories. With his astute business acumen and intense professional sales expertise, he was able to start up and develop 10 multimillion companies, working with various local and multinational FMCG companies. He has been called on to conduct training and consultancy to various companies such as Caltex, Philips, Del Monte, Kimberly Clark and NutriAsia.
 
Howell completed his studies in the Ateneo De Manila University and the Asian Institute of Management, taking up a degree on B.S. Management Engineering and Master’s in Entrepreneurship respectively.