How to Win in Merchandising

It’s all about winning at the point-of-sale! This one-day workshop integrates key concepts and principles of winning merchandising programs. It provides the participants applicable insights to better manage your merchandising investment in the trade. The program is packed with best practices and actual examples that will give the participants valuable, actionable insights to help achieve competitive advantage and win in a highly dynamic and challenging market place.
 
Key Benefits to Participants
The Participants will:
  • Learn key concepts and principles of winning merchandising programs
  • Gain insights from examples of high?impact, effective merchandising programs
  • Better manage your third party merchandising agency
  • Learn systems, templates and tools for merchandising effectiveness
  • Better conceptualize, implement and manage your company’s merchandising initiatives in the trade
 Key Benefits to the Company
The company will:
  • Achieve better return on investments for your merchandising programs and initiatives
  • Have a better appreciation and understanding of how you can more effectively merchandise your products at the point-of-sale
  • Better manage one of your biggest trade investment: third party agency merchandisers
Program Overview

Morning Session
Key Merchandising Principles and Concepts
High Impact Merchandising Programs and Initiatives
Best Practices and Examples

Afternoon Session
Managing Your Merchandising Agency
Key Result Areas, Scorecard, Assessment
Merchandising Systems, Tools, and Templates

 Who Should Attend
The modules are primarily oriented to Key Account Managers/SpecialistsField CoordinatorsTrade Marketing Specialists,

Merchandising Officer/Managers, Trade Marketing ManagersMarketing Managers,Product/Brand Managers, and Sales Managers handling a Key Accounts Group

 
  Know Your Sensei

 

Milona Mier-Barraca is a Senior Consultant of Sensei Business Academy. Milona built her Trade Marketing career and acquired more than 15 years of solid experience, knowledge, exposure and training from three multinational companies across different industries, namely: Abbott Nutrition International, Reckitt Benckiser, Inc., and Selecta Wall’s, Inc. She initiated and successfully executed merchandising and trade promotions programs, trained and built Trade Marketing teams, pioneered systems and set-up business processes in Trade Marketing and Sales Management, and championed winning Trade Marketing projects and initiatives in the following industries: pharmaceutical-nutrition, food (ice cream), and household cleaning solutions. She has been doing Trade Marketing for more than 16 years, and two years of combined Trade Sales Management and Business Development (Pacific Islands). She finished her MBA and Business Management Degree at the University of the Philippines.