Winning Marketing Plan

FORMULATING THE WINNING MARKETING PLAN
By Bert Monteron
 
The Marketing Plan is the marketer’s roadmap to get your consumer to prefer your own brand.
 
This one-day seminar was designed precisely to deliver that. It offers a practical, step-by-step guide to understand your consumer and formulate  strategies to strengthen your firm’s position in your industry.
 
Starting with defining the key factors that spell success in your industry, the course moves to a no-nonsense business review to check whether your firm is in fact focusing these success factors.
 
It then analyzes your marketing mix to pinpoint the right Marketing “P’s” that generate the best advantage for your brand at optimum cost.
 
The course is designed to enable the participant to apply consumer insights and strategies formulated in the Marketing Plan to the sales and trade marketing and retailing functions.
 
A generous number of real life examples and practical tips from many industries will be provided to enrich your learning.
 
KEY LEARNING OBJECTIVES:
 
KEY BENEFITS TO PARTICIPANTS
Each participant will learn:

  • Defining the Logic of your Industry.
  • Doing the Business Review to check delivery of product value.
  • Learning Insighting – the chief ingredient of marketing success.
  • Identifying your brand’s Value Proposition.
  • Formulating your Marketing Mix.
  • Writing the Winning Marketing Plan.

 
The course is rich with examples from various categories: (please copy FOG course outline).
 
KEY BENEFITS TO THE COMPANY
The company will gain:

  • A practical Marketing roadmap designed to win the consumer to your side.
  • Marketing insights that enrich brand loyalty.
  • A deeper appreciation of the linkages between the Marketing, Sales and Trade Marketing functions.

 
WHO SHOULD ATTEND:

  • Brand Managers & Asst. Brand Managers who comprise the Marketing think-tank of the company;
  • Sales and Trade Marketing practitioners.
  • Retail sales professionals.


ABOUT THE SPEAKER:
Bert Monteron NEW

Albertine “Bert” P. Monteron is a Senior Consultant of Sensei Business Academy. Bert has spent virtually his entire 35-year professional career in the field of Sales and Marketing.  His training includes multinationals like Unilever, Wander and Remy Martin as well as large Philippine conglomerates like San Miguel and Universal Robina Corporation.
 
He was former General Manager of Hunts-Universal Robina Corporation as well as Remy Philippines Inc.
 
In each of these companies, his specialty was entrepreneurial marketing whose end goal is either to turn around or revitalize brands, a role which necessitated a firm background in business analysis and marketing acumen.
 
Bert’s vast experience is complemented by several sales and marketing courses, including a post-graduate training course in International Marketing from Boston College, U.S.A.