Being better is the enemy of being different.
This course will teach students how to see things differently, think differently, and do things differently. Taught by class director, Mansmith and Fielders Chief Innovation Officer Josiah Go, the course will teach innovation processes and tools, as well as provide a generous amount of case studies to supplement each lesson.
Josiah Go is chairman of 12 corporations and author of 18 record-breaking bestselling marketing books. His specialization is in the area of market-driving strategy, business model innovation, profit strategy and innopreneurship where he has personally facilitated over 1000 marketing, strategy and innovation workshops here and abroad.