Sensei Conference 2019: All Systems Go




Join the conference that covers key business topics! Develop your team and get the latest updates on HR, Operations, Sales, Marketing, Key Account, and Trade Marketing!

September 13, 2019 | 1-5:30pm 



Session 1: Bringing Your Brand to Life

  1. What do we use experiential marketing for?
  2. Best-in-class experiential marketing
  3. Experiential marketing metrics and ROI 

Session 2: Making Operations Your Competitive Advantage

  1. Sample depart operation to make your company stand out
  2. Service recovery strategies
Session 3: Marketing Law that Can Make or Break You
  1. Understanding the fair business practices, and the prohibition from engaging in false, deceptive and misleading advertisements
  2. Privacy policies on personal data protection
  3. How the Philippine Competition Act affects business in general

Session 4: Managing Sales for Maximum Impact

  1. Automating to maximize the lead generation process
  2. The impact of digital selling and marketing in transforming the sales process 
  3. The value of face-to-face communication in the online selling age

Session 5: The Rise of Shopper Marketing: Mastering Execution for Competitive Advantage

  1. Focusing on the shoppers
  2. What separates excellent shopper Marketing strategies from bad ones
  3. Mastering execution for competitive  advantage
Session 6: Optimizing Channel Management to Reach Target Customers
  1. Know who buys your products
  2. Analyze where you can effectively reach them
  3. Strategically organize to ensure maximum coverage


Ramon Barredo 

Ramon Barredo has had 20 years of extensive experience in Marketing and Sales gained from working with leading multinational and local corporations and across diverse industries. His specific areas of focus include leading New Product Commericalization initiatives and launch of Branded Retail Formats. He is currently with a leading multinational pharmaceutical corporation while owning an events-related company focusing on brand activations.

Imelda Lim

Imelda Lim has over 20 years in leading and consulting operations for international and local corporations. Her key accomplishments include being part of company expansion from 12 to 3,000 employees. She has also launched operation teams in Philippines, China, US, Romania, and India. She was also able to improve sales revenue through company organization structure and operation process audit. Her current venture is to digitzer her 78-year old mom's food delivery business, Wok with Mom, which resulted in her mom being featured in ANC Local Legends TV, Esquire Magazine, ABS CBN, and Phil Starweek.

Atty. Alvin Liao Alburo

Atty. Alvin Liao Alburo is a practicing lawyer and the Managing Partner of Alburo Alburo & Associates Law Offices. He specializes in civil litigation, with focus on family law, labor relations, and corporate law. He was the former Manager and Head of the Human Resource and Legal Services Department of Crown Asia Chemicals Corporation. He is currently a Professor of Law at the University of Santo Tomas.

Ronnie Traballo

Ronnie Traballo started his career as a distributor specialist, and was then assigned as a Key Account Manager in Central Luzon. He also became a sales consultant/trainer to various multi-national companies, and eventually as a Regional Distributor Strategy Manager of Chevron. Currently, he is the Managing Director of Cypress Bomanite, a leading global brand of decorative concrete flooring licensed from USA.

Milona Mier-Barraca

Milona Mier-Barraca built her Trade Marketing career from the ranks starting as a Trade Marketing specialist in Selecta Wall's, Inc. She handled Visayas and Mindanao and eventually moved to join Reckitt Benckiser, Inc. and Abbott International, Inc. She initiated and executed merchandising and trade promotions programs, trained and built Trade Marketing teams, pioneered systems and set-up business processes in Trade Marketing and Sales Management. She has over 20 years of corporate, consulting and training that exposed her to different areas of the business.

Ian Santos

Ian Santos has over 20 years of experience in sales, trade marketing, and regional & global training roles, working as National Sales Manager, National Sales Training Manager, Director- Sales Operations Planning, and Director- Sales in his corporate stints. He was the former Vice President (Pharma) of GSK Pharmaceuticals. He is currently the Country Manager of Mundipharma.



SenSAVE Rate

(For 3 participants and above)

Regular Rate

(For 2 participants and below)

On-site Rate

(For walk-in registration
regardless of number
of participants)

Closing Date







Deadline : Sep 13, 2019